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Author Topic: Dynamic URLs vs. Static URLs how can it help in SEO  (Read 82 times)
sash_007
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« on: January 14, 2010, 10:57:15 AM »

THis tutorial is meant for those who are aware of dynamic and static urls if you are unware of that do follow the this article http://www.webconfs.com/dynamic-urls-vs-static-urls-article-3.php on difference betwen dynamic and static urls

Pros of Dynamic URLs
 they're usually longer?
Google (1 of the 4 major search engines) says they can effectively crawl and index them

Cons of Dynamic URLs
Lower click-through rate in the search results, in emails, and on forums/blogs where they're cut and pasted
A greater chance of cutting off the end of the URL, resulting in a 404 or other error when copying/pasting
Lower keyword relevance and keyword prominence
Nearly impossible to write down manually and share on a business card or read over the phone to a person
Challenging (if not impossible) to manually remember
Does not typically create an accurate expectation of what the user will see prior to reaching the page
Not usable in branding or print campaigns
Won't typically carry optimized anchor text when used as the link text (which happens frequently due to copying & pasting)

Pros of Static URLs (mostly the opposites of the above)
Higher click-through rates in the SERPs, emails, web pages, etc.
Higher keyword prominence and relevancy
Easier to copy, paste and share on or offline
Easy to remember and thus, usable in branding and offline media
Creates an accurate expectation from users of what they're about to see on the page
Can be made to contain good anchor text to help the page rank higher when linked-to directly in URL format
All 4 of the major search engines (and plenty of minor engines) generally handle static URLs more easily than dynamic ones, particularly if there are multiple parameters

Cons of Statics URLs

You might mess up the rewriting process, in which case your users and search engines will struggle to find content properly on your site.

So - bottom line - dynamic URLs don't afford you the same opportunity for search engine rankings, usability or portability that rewritten, keyword-optimized URLs do. Just because one of the engines doesn't have trouble crawling them doesn't mean it's any less critical to continue optimizing this element of a site's structure.
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jenaselene
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« Reply #1 on: July 25, 2010, 01:42:55 PM »

The fundamental problem here is that Google thinks about this in a completely different angle, as marketing. Not that they are wrong or lying or creating misinformation, they just look after their interests effectively and review of the Internet and use accurate data on the content pages. When the rewritten URL is bad, he may botch the ability of Google to return results their users want.
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janysek123
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« Reply #2 on: August 20, 2010, 06:58:33 PM »

You have given very perfect and clear information about static and dynamic URL. I knew some advantages of static URL and some disadvantages of it. It is really helpful. You have done very well.
Good work!
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